Case Studies

See how we’ve helped enterprises modernize contact centers, adopt AI intelligently, and transform customer experience through hands-on consulting backed by practitioner expertise.

Wholesale Distribution & Retail

Case Study: Cloud CCaaS Migration

The Challenge

A Chicago-based wholesale distributor of security hardware faced end-of-life for their on-premise contact center. Legacy infrastructure meant no remote agent capability, expensive hardware refresh cycles, limited analytics, manual workforce management, and no omnichannel capabilities.

The CTG Solution:

Working through CTG’s consultant network, we ran comprehensive CCaaS evaluation across 8+ leading platforms. After demos, TCO analysis, and fit assessment, CTG matched them with a tier-1 enterprise cloud CCaaS platform known for rapid deployment and strong mid-market support. The solution features unified voice, email, chat, and SMS platform, AI-powered routing and conversational IVR, cloud-based workforce management with real-time adherence, and comprehensive analytics with customizable dashboards.

Measurable Results:

  • Remote agent capability enabling geographic talent pool expansion
  • Omnichannel support improving customer experience and efficiency
  • Advanced analytics enabling data-driven decision making
  • Estimated 30-40% improvement in agent productivity
  • Zero hardware maintenance overhead

TCO Story: Legacy system total cost of ownership over 3 years included hardware depreciation, maintenance contracts, and dedicated IT staff overhead. Cloud CCaaS delivers 2-3x more capability (omnichannel, AI, WFM, analytics) with predictable monthly costs and minimal IT requirements.

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