Meet Our Gurus: Your Personal CX Innovation Experts

At Cloud Tech Gurus, we set out to change the way businesses source contact center and CX solutions. Instead of navigating countless vendor sales pitches and endless discovery calls, we created a smarter, vendor-neutral model—one that puts expert guidance and your business needs first.

Our process is built to save you time, eliminate pressure, and ensure the perfect fit for your technology investments. With our network of top-tier consultants and cutting-edge solutions, we simplify sourcing, reduce costs, and help you drive real innovation in AI, automation, and CX. Our mission is simple: to make finding the right solution easy, efficient, and completely hassle-free.

Darren Prine, Co-Founder & Chief Revenue Officer

Why Work with a Guru?

Tailored Expertise

Our Gurus specialize in aligning solutions to your industry and goals, whether you're improving customer experience, reducing costs, or enhancing efficiency.

Unmatched Experience

With an average of 20+ years of experience across 50+ solution categories, our Gurus leverage their deep industry expertise to guide you in selecting the right solutions—saving you time and ensuring informed decisions.

Future-Ready Solutions

Whether you’re sourcing AI, omnichannel platforms, or advanced analytics, our Gurus ensure you stay ahead of the competition.

Strategic Matching

Every client is paired with a Guru who has a proven track record in their vertical and the technologies being sourced.

White-Glove Service

From defining project requirements to vendor negotiations, your Guru handles the heavy lifting, so you can focus on outcomes.

Why It Matters To You

With over 200 CCaaS providers in North America alone and thousands of AI startups entering the contact center space, navigating the right solution can feel overwhelming. Our Gurus simplify the process—leveraging decades of experience and vendor-agnostic expertise to guide you toward the best-fit technology for your business. We handle 70% of your sourcing workload, giving you access to hundreds of pre-vetted solutions without the hassle of endless vendor pitches. Let us do the heavy lifting so you can focus on what matters—growing your business and delivering exceptional customer experiences.

Some Of Our Gurus

John Ruby

John Ruby, President and CEO of GCOM Worldwide, has led the company since 1996, delivering tailored contact center technology solutions for nearly three decades. His expertise spans CCaaS, workforce management, and telecom innovation, helping clients achieve measurable savings and performance gains.

Gina Gibson

Gina Gibson, CEO of Think Forward and host of The Tech Matchmaker podcast, has more than 25 years of experience in technology and customer experience. A certified PMP and published author, she’s known for creating people-first solutions that transform how organizations leverage CCaaS, UCaaS, CRM, and analytics.

Man in a blazer, smiling, wearing a tie and collared shirt. Soft-focus background.

Rob Serretti

Rob Serretti, CEO of Contact Center Network and Cloud Tech Guru, brings over two decades of leadership in contact center strategy and technology. He specializes in AI implementation, process improvement, and vendor selection, helping organizations build efficient, compliant, and future-ready operations.

Vicki Brackett

Vicki Brackett, Chief Knowledge Officer at Knowledgely™, is a recognized expert in knowledge management and leadership development. She helps organizations transform their knowledge strategies to improve productivity, reduce risk, and deliver better employee and customer experiences. She is the author of The Leadership Toolbox.

Shellie Plymale

Shellie Plymale is a CX technology and operations consultant who helps organizations navigate digital transformation and AI readiness. She focuses on optimizing contact center solutions and processes to drive measurable business impact.

Aarde Cosseboom

Aarde Cosseboom brings 20 years of experience transforming contact centers into customer experience powerhouses. His approach, often called “the Aarde effect”, focuses on creating happy customers, loyal fans, and highly engaged teams through technology and leadership.

Cynthia Carrese

Cynthia Carrese is an expert in performance management and customer engagement, specializing in CCaaS, CSaaS, and CRM. She helps businesses streamline operations and improve customer experiences through practical, data-driven strategies.

Alex McConville

Alex McConville, Co-Founder and Strategic Consultant at ALPerformance, specializes in optimizing Five9 environments. He designs and manages outbound strategies and dialer performance systems that help contact centers boost connection rates, productivity, and revenue.

Camila Ferreira

Camila Ferreira, CEO of Rise Up, is a global business strategist recognized for redefining customer experience as a driver of growth. With over 20 years of international leadership, she helps organizations align technology, culture, and customer outcomes to accelerate revenue and transformation.

Lorne Wood

Lorne Wood is the founder of Better Call Center QA, a consulting firm that turns quality assurance into a true performance engine. With deep operational expertise, he helps organizations address leadership, culture, and performance challenges that technology alone can’t fix.

Christa Heibel

Christa Heibel is the Founder and CEO of CH Consulting Group, a firm specializing in customer experience strategy and operations. With more than 30 years of industry experience, from agent to executive, she helps organizations align people, process, and technology to strengthen leadership, improve performance, and deliver measurable results.

Dr. Diane Dye

Dr. Diane Dye is a specialist in technology adoption and organizational change, helping companies bridge the gap between implementation and human readiness. With a doctorate in Organizational Change and Leadership and a master’s in Communication Management from the University of Southern California, she helps teams overcome resistance to change and embrace new systems. Her firm’s tailored approach ensures organizations get the full value from their technology investments.